Player Acquisition Dashboard
Track install attribution, campaign performance, and acquisition cost metrics.
SDK-level attribution tracking is not yet available. The Player Acquisition Dashboard is currently powered by data configured through the GameRebellion Platform. SDK integration for automatic attribution collection is planned for a future release.
Overview
The Player Acquisition Dashboard provides insights into where your players come from and how effectively you acquire them:
- Acquisition Volume -- Total installs and installs per day
- Cost and Efficiency -- CPI, CPA, CAC, ROAS
- Channel Performance -- Campaign, ad network, and creator partnership ROI
- Quality Metrics -- Install-to-registration rate, Lifetime Value (LTV)
- Acquisition Funnel -- From impression to engaged player
Current Integration
The Player Acquisition Dashboard does not currently require SDK event tracking. Attribution data is managed through the GameRebellion Platform.
What's Coming
In a future SDK release, the native platform adapters will automatically collect:
| Platform | Planned Data | Adapter |
|---|---|---|
| iOS | IDFA (with ATT consent), AdServices attribution | GRiOSNativeAdapter |
| Android | Google Advertising ID (GAID), Install Referrer | GRAndroidNativeAdapter |
| Desktop | UTM parameters from launch arguments | Desktop adapter |
Once available, this data will be attached to session events automatically -- no manual tracking code will be needed.
Metrics Available
| Metric | Description |
|---|---|
| Total Installs | New player count |
| Installs per Day | Daily acquisition rate |
| Install Attribution | Source breakdown (organic, paid, referral) |
| Campaign Performance | ROAS, conversion by campaign |
| CPI | Cost per install |
| Channel Performance | Ad network and creator partnership ROI |
| Quality Metrics | Install-to-registration rate, LTV by source |
| Growth Rate | Organic growth trends |