Monetization Dashboard

Track revenue, ad performance, and player lifetime value.

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Overview

The Monetization Dashboard provides insights into your game's revenue streams:

• Revenue by Channel -- IAP, ads, and crypto breakdown
• ARPU / ARPPU -- Average Revenue Per User / Per Paying User
• LTV Projections -- Lifetime value estimates by cohort
• MRR -- Monthly Recurring Revenue (subscriptions)
• Ad Performance -- eCPM, fill rates, reward completion

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Required Events

Event	SDK Method	Auto-Tracked	Priority
transaction	TrackTransaction()	No	Required
ad_view	TrackAdView()	No	Recommended
ad_click	TrackAdClick()	No	Recommended
ad_reward	TrackAdReward()	No	Recommended
crypto_tx	TrackCryptoTransaction()	No	Optional

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Event Implementation

Transaction Event (In-App Purchases)

using GameRebellionSdk.Unity;

// Standard IAP
GameRebellion.TrackTransaction(new GrTransactionEvent
{
    Amount = 4.99,
    Currency = "USD",
    Type = "iap",
    Description = "Premium Sword",
    Status = "success",
    UsdValue = 4.99
});

// Subscription
GameRebellion.TrackTransaction(new GrTransactionEvent
{
    Amount = 14.99,
    Currency = "USD",
    Type = "subscription",
    Description = "Monthly Battle Pass",
    Status = "success",
    UsdValue = 14.99
});

// Failed transaction (still tracked for funnel analysis)
GameRebellion.TrackTransaction(new GrTransactionEvent
{
    Amount = 9.99,
    Currency = "USD",
    Type = "iap",
    Description = "Gem Pack 100",
    Status = "failed",
    FailureReason = "payment_declined"
});

GrTransactionEvent Fields

Field	Type	Required	Description
Amount	double	No	Transaction amount.
Currency	string	Yes	ISO 4217 currency code (e.g., "USD", "EUR").
Type	string	No	Transaction type: "iap", "subscription", "consumable".
Description	string	No	Product name or description.
TransactionHash	string	No	Receipt or transaction identifier.
UsdValue	double?	No	Pre-converted USD value for cross-currency comparison.
PlatformFee	string	No	Store fee percentage/amount.
Status	string	No	"success", "failed", "pending", "refunded".
FailureReason	string	No	Reason for failure (when Status is "failed").

Ad View Event

// Banner ad impression
GameRebellion.TrackAdView(new GrAdViewEvent
{
    AdType = "banner",
    AdPlacement = "main_menu",
    AdSdkName = "AdMob",
    Category = "display"
});

// Rewarded video impression
GameRebellion.TrackAdView(new GrAdViewEvent
{
    AdType = "rewarded",
    AdPlacement = "double_coins",
    AdSdkName = "Unity Ads",
    Category = "video",
    AdDuration = 30.0,
    LoadTime = 1.2
});

Ad Click Event

GameRebellion.TrackAdClick(new GrAdClickEvent
{
    AdType = "interstitial",
    AdPlacement = "level_complete",
    AdSdkName = "AdMob",
    Category = "display",
    TimeToClick = 3.5
});

Ad Reward Event

GameRebellion.TrackAdReward(new GrAdRewardEvent
{
    AdType = "rewarded",
    AdPlacement = "double_coins",
    AdSdkName = "Unity Ads",
    RewardType = "coins",
    RewardAmount = 100,
    RewardCurrency = "gold"
});

Crypto Transaction Event (Web3 Games)

GameRebellion.TrackCryptoTransaction(new GrCryptoTransactionEvent
{
    Amount = "0.1",
    Currency = "ETH",
    Type = "nft_purchase",
    Blockchain = "ethereum",
    TransactionHash = "0x1a2b3c...",
    UsdValue = 350.00,
    Status = "success",
    NftCollection = "GameSwords",
    NftRarity = "legendary"
});

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Metrics Unlocked

Metric	Description	Event Source
Total Revenue	Sum of all revenue	transaction, ad_reward
Revenue by Channel	IAP vs Ads vs Crypto breakdown	All monetization events
ARPU	Average Revenue Per User	transaction + sessions
ARPPU	Revenue Per Paying User	transaction
LTV	Lifetime Value projection	transaction + retention
MRR	Monthly Recurring Revenue	transaction (subscriptions)
eCPM	Effective Cost Per Mille	ad_view, ad_reward
Ad Fill Rate	Ads shown vs requested	ad_view
Conversion Rate	Players who make a purchase	transaction

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Best Practices

• Always include Currency and UsdValue. Currency is required. Providing UsdValue enables accurate cross-currency revenue aggregation.
• Track failed transactions. Failed purchases reveal conversion friction. Use Status = "failed" with a FailureReason.
• Track all ad types. Even if you only monetize with rewarded video, tracking banners and interstitials gives you a complete ad performance picture.
• Use consistent AdPlacement names. This lets you compare performance across placements (e.g., "main_menu" vs. "level_complete").

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Implementation Checklist

• TrackTransaction() called for all in-app purchases
• TrackAdView() called for ad impressions
• TrackAdClick() called for ad clicks
• TrackAdReward() called for rewarded ad completions
• TrackCryptoTransaction() called for Web3 transactions (if applicable)
• UsdValue included for cross-currency revenue accuracy