Marketing Attribution

GameRebellion's attribution system tracks the full journey from ad impression to player conversion, enabling ROI measurement across campaigns.

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The Attribution Chain

impression → click → conversion

Each step in the chain is a distinct event type:

Event	When to send	Key fields
impression	An ad or campaign creative is displayed	campaign_id, ad_group, creative_id, platform
click	The player clicks the ad/link	campaign_id, ad_group, creative_id, click_url
conversion	The player completes the desired action	campaign_id, conversion_type, conversion_value

How It Works

1. Impression — Your ad platform or the S2S API sends an impression event when a creative is shown.
2. Click — When the player clicks, a click event is sent with matching campaign_id.
3. Conversion — When the player installs, makes a purchase, or completes a target action, a conversion event ties back to the campaign.

The platform links these events using campaign_id and temporal proximity to build attribution chains visible in the Acquisition dashboard.

UTM Parameters

For web-based campaigns, standard UTM parameters are captured automatically:

Parameter	Maps to
utm_source	source
utm_medium	medium
utm_campaign	campaign
utm_term	term
utm_content	content

Creator Codes

The creator_code_use event tracks referral and creator program attribution:

{
  "event_type": "creator_code_use",
  "payload": {
    "code": "STREAMER123",
    "creator_id": "creator-uuid",
    "reward_type": "discount",
    "reward_value": 10
  }
}

This powers the Creator Dashboard with per-creator performance metrics.